Thinking About Selling Your LA Home?

Here’s what sets me apart: my job isn’t just to sell your home—it’s to explore ALL your options with you, so whatever decision you make, you feel confident, informed, and completely happy with it.

Selling your home is a big decision—and you deserve the right support every step of the way. I’m Eva Lee, your trusted Westside Los Angeles Realtor helping homeowners like you sell with confidence, clarity, and great results. Do you want the short or the long version of what I do for and with you?

I’ll start with the short version:

Most sellers face three big challenges:

  1. Pricing the home right to attract serious, qualified buyers. It’s not just about price—it’s about exposure and reaching the most highly qualified and highly motivated buyers who are ready to act.
  2. Preparing and marketing the home to stand out. I provide access to my trusted network of vendors—from painters and plumbers to electricians, stagers, and property managers—and handle the in-house marketing to make sure your home shines from day one.
  3. Negotiating and closing smoothly. I do all the work upfront to help avoid surprises later, ensuring a smoother, more satisfying home-selling experience from start to finish.

With local market expertise, personalized strategies, and hands-on support, I’ll guide you every step of the way.

📞 Let’s create a custom selling plan that works for you.
📍 Serving Los Angeles, Marina del Rey, Glendale, Culver City, Playa Vista & beyond.

✨ Get your FREE Home Valuation today—find out what your home is really worth.
👉 Click here to get started

📱 Follow me: @EvaLeeRealtorLA on Instagram, YouTube, TikTok & Facebook.
📲 Call or Text for your FREE Home Strategy Consultation: 310-254-8903

⭐️ See what my happy clients are saying and read my 5-star Google Reviews: Read Client Reviews

And, here’s the long version – here’s EVERYTHING I do to help you sell your home with you – 171 items:

Pre-Listing Activities

  1. Home Strategy Consultation
  2. Make appointment with seller for listing presentation
  3. Send seller a written or e-mail confirmation of listing appointment & call to confirm
  4. Review pre-appointment questions
  5. Research all comparable currently listed properties
  6. Research sales activity from MLS & public records databases for comparable properties
  7. Research “Average Days on Market” for property of this type, price range & location
  8. Download & review property tax roll information*
  9. Prepare “Comparable Market Analysis” (CMA) to establish fair market value
  10. Research property’s ownership & deed type*
  11. Research property’s public record information for lot size & dimensions*
  12. Verify legal names of owner(s) in county’s public property records*
  13. Prepare listing presentation package with above materials
  14. Perform exterior “Curb Appeal Assessment” of subject property
  15. Compile & assemble file on property
  16. Review listing appointment checklist to ensure all steps & actions are completed
  17. Contact title company and obtain relevant information from a property profile or preliminary report

Listing Appointment Presentation

  1. Give seller an overview of current market conditions & projections
  2. Review agent’s & company’s credentials & accomplishments in the market
  3. Present company’s profile & position or “niche” in the marketplace
  4. Present CMA to seller, incl. comparable, sold properties, current listings & expired listings
  5. Offer pricing strategy based on professional judgment & current market conditions
  6. Discuss goals with seller to market effectively
  7. Discuss Compensation being paid to the Listing Broker, including the option to offer a cooperating commission to buyer’s agents and the amount, if any. Talk about the benefits and different strategies related to the offering to pay the buyer’s agent.
  8. Explain power & benefits of Multiple Listing Service and office exclusive option and consequences
  9.  Explain power of web marketing, IDX & REALTOR.com
  10. Explain the work you do “behind the scenes” & availability after hours and on weekends
  11. Explain role in screening for qualified buyers in compliance with fair housing laws and principles & minimizing the inconvenience to seller from curiosity seekers
  12. Present & discuss strategic master marketing plan
  13. Explain different agency relationships & determine seller’s preference
  14. Review & explain all clauses in Listing Contract & Addenda, including Disclosure Regarding Real Estate Agency Relationships, and Advisories & obtain seller’s signature
  15. Prepare net sheet (estimate seller proceeds, CAR form ESP) based on listing price and loan information provided by seller, from North Hills Escrow with Monet Sarreal
  16. Discuss with seller if there is a current tenant, if so whether the property will be sold vacant or occupied. If the tenancy will be terminated and property is to be sold vacant, advise seller to consult with a qualified landlord tenant attorney to verify the process is done correctly and in a timely manner.
  17. Discuss with seller if there are any current adult occupants who are not the named sellers such as adult family members. If so, add C.A.R. form Tenant Occupied Property Addendum (TOPA)
  18. Verify the name on RLA matches the name under current title. If seller is signing in a representative capacity, obtain all appropriate legal documentations (trust doc, letter of testamentary, board resolution, or operating agreement). Consult with and provide to title officer the appropriate document has been received to authorize sale by the entity.
  19. Prepare detailed list of personal property that seller intends to take or leave, and whether there are items that will remain that are leased or liened
  20. Discuss advantages of staging property
  21. Present additional home protection, benefits and cost of Homeowner Insurance during listing period with Brittany Storvis from Fidelity National Home Warranty

Once Property is Under Exclusive Listing Agreement

  1. Confirm lot size via owner’s copy of certified survey, if available
  2. Prepare showing instructions for buyers’ agents & showing times with seller
  3. Discuss possible buyer financing alternatives & options with seller
  4. Identify Home Owner Association manager, if applicable
  5. Verify Homeowner Association Fees with manager (Homeowner Association Information Request, CAR Form HOA-IR)
  6. Order copy of Homeowner Association documents required for the transaction, if applicable
  7. Order NHD with Brittany Storvis at Disclosure Source and any other reports and documents, as applicable
  8. Verify security system, current term of service & whether owned or leased
  9. Ascertain need for lead-based paint disclosure
  10. Prepare detailed list of property amenities & assess market impact
  11. Compile list of completed repairs & maintenance items with my trusted vendors
  12. Have extra key made for lockbox
  13. Verify if property has rental units involved. And if so:
  14. *Obtain from seller current lease agreement and Income and Expense Statement, if required under TOPA or RIPA
  15. *Provide Tenant Estoppel Certificate for tenant to verify rent and security deposit, if required under TOPA or RIPA
  16. *Inform tenants of listing & discuss how showings will be handled. Obtain tenant signature on Keysafe/Lockbox addendum and Tenant Permission to Access Property, CAR Form KLA). Discuss serving Notice of Sale and Entry (CAR Form NSE) to make showing the showing process easier.
  17. Arrange for installation of yard sign
  18. Provide seller with Seller’s Disclosure forms and advisories, such as Real Estate Transfer Disclosure Statement, CAR form TDS, Seller Property Questionnaire, CAR Form SPQ, Lead-Based Paint and Lead-Based Paint Hazards Disclosure, acknowledgment and Addendum for Pre-1978 Housing Sales, Leases, or Rentals, CAR Form LPD, Disclosure Information Advisory, CAR Form DIA, Statewide Buyer and Seller Advisory, CAR Form SBSA, and offer to address questions seller may have about completing any such forms
  19. Review Curb Appeal Assessment & provide suggestions to improve salability
  20. Review Interior Decor Assessment & suggest changes to shorten time on market
  21. Load listing into transaction management software program
  22. Provide seller a copy of the Listing Agreement at the time of execution
  23. Contact staging company, if agreed to by seller
  24. Schedule Photographer, Videographer, 3D Matteport and Drone Footage

Entering Property in Multiple Listing Service Database

  1. Prepare MLS Profile Sheet
  2. Enter property data from Profile Sheet into MLS Listing Database
  3. Proofread MLS database listing for accuracy – incl proper placement in map
  4. Add property to company’s Active Listings list
  5. Provide seller the MLS link or profile sheet for the property
  6. Take additional photos for upload into MLS & use in flyers
  7. Draft listing remarks for public view and private agent remarks

Marketing The Listing

  1. Create print & Internet ads with seller’s input
  2. Coordinate showings with owners, tenants, & other REALTORS®
  3. Return all calls
  4. Install electronic lock box if authorized. Program agreed-to showing times
  5. Prepare mailing & contact list
  6. Generate mail-merge letters to contact list
  7. Order “Just Listed” labels & reports
  8. Prepare flyers & feedback forms
  9. Review comparable MLS listings regularly to ensure property remains competitive
  10. Prepare property marketing brochure for seller’s review
  11. Arrange for printing or copying of supply of marketing brochures or flyers
  12. Place marketing brochures in all company agent mailboxes
  13. Upload listing to company & agent Hot Sheet at Coldwell Banker Hallmark Realty with over 400 agents and broker associates
  14. Announce at every weekly Monday Meeting with over 100 agents on Zoom
  15. Mail Out “Just Listed” notice to all neighborhood residents
  16. Advise Network Referral Program of listing
  17. Provide marketing data to buyers coming thru international relocation networks
  18. Provide marketing data to buyers coming from referral network
  19. Provide “Special Feature” cards for marketing, if applicable
  20. Submit ads to company’s participating Internet real estate sites
  21. Price changes conveyed promptly to all Internet groups
  22. Reprint/supply brochures promptly as needed
  23. Loan information reviewed & updated in MLS as required
  24. Feedback e-mails/faxes sent to buyers’ agents after showings
  25. Review weekly Market Study
  26. Discuss feedback from showings with seller to determine if changes are needed
  27. Place regular weekly update calls to seller to discuss marketing & pricing
  28. Promptly enter price changes in MLS listing database
  29. Receive & review all Residential Purchase Agreements (offers) submitted by buyers’ agents
  30. Evaluate offer(s), prepare Summary of Multiple Offers, CAR Form SUM-MO & prepare a “net sheet” for the owner for comparison purposes

The Offer and Contract

  1. Submit all offers received to the seller unless otherwise instructed in writing
  2. Counsel seller on offers. Explain objective merits & weaknesses of each offer, including any special terms written in by buyer such as termite report, and any costs assigned to seller
  3. Contact buyers’ agents to review buyer’s qualifications & discuss offer
  4. Deliver Seller’s Disclosures to buyer upon request & prior to offer if possible
  5. Cross-reference buyer’s pre-qualification with Mortgage Advisor, Toros Toujian with House America Financial in La Canada, CA. 
  6. Obtain pre-qualification letter and DU-approval on buyer from buyer’s Loan Officer, if not submitted with offer
  7. Negotiate all offers on seller’s behalf, including price, costs, and all time frames
  8. Prepare & convey counter offers, acceptance or amendments to buyer’s agent
  9. Deliver copies of contracts to North Hills Escrow and all other necessary parties
  10. If Buyer’s signed Offer to Purchase is acceptable to seller, obtain seller signatures and then deliver a copy to buyer’s agent
  11. Verify that the buyer has submitted the initial deposit to Escrow Holder
  12. Deliver copies of fully signed Offer to Purchase contract to seller
  13. Send copies of Offer to Purchase contract to lender
  14. Provide copies of signed Offer to Purchase contract for office file
  15. If additional offers are submitted between contract & closing, submit to seller and advise
  16. Change status in MLS to “Pending” or “Active Under Contract” or similar status
  17. Update transaction management program show “Sale Pending”
  18. Provide credit report information to seller if property will be seller-financed
  19. Buyer’s agent to refer buyer to loan broker or lender if buyer has not already made contacts, and if applicable follow-up as necessary
  20. Buyer’s agent to coordinate with lender on Discount Points being locked in with dates
  21. Deliver seller disclosures to buyer’s agent
  22. Discuss with buyer the Buyer Inspection Advisory (BIA)
  23. Fill out Buyer Inspection Election (BIE), Buyer Material Issues (BMI), Buyer Inspection Waiver (BIW), as applicable
  24. Order septic system inspection, if applicable
  25. Receive & review septic system report & assess any possible impact on sale
  26. Deliver copy of septic system inspection report to buyer
  27. Deliver Well Flow Test Report copies to buyer
  28. Verify termite inspection ordered, if required
  29. Verify mold inspection ordered, if required
  30. Prepare timeline of events and calendar. Notify buyer or seller client if contractual terms are not or have not been met and discuss consequences and potential actions, such as cancellation, delivery of notice to buyer or seller to perform. Use as applicable, Notice to Buyer to Perform, CAR Form NBP, Notice to Seller to Perform, CAR Form, Demand to Close Escrow, CAR Form DCE, Cancellation of Contract, Release of Deposit and Joint Escrow Instructions, CAR Form CC
  31. Conduct reasonably competent and diligent visual inspection and disclose material facts that may affect value and desirability of property using agent portion of TDS or Agent Visual Inspection Disclosure, CAR Form AVID. Review seller disclosures for inconsistencies

Tracking the Loan Process

  1. Follow Loan Processing All the Way through underwriting
  2. Add lender & other vendors to your management program so agents, buyer & seller can track progress of sale
  3. Contact lender weekly to ensure processing is on track
  4. Relay final approval of buyer’s loan application to seller

Home Inspection

  1. Coordinate buyer’s professional home inspection with buyer’s agent
  2. Review home inspector’s report if credit is requested by buyer
  3. Enter completion into transaction management tracking software program
  4. Explain to buyer the seller’s responsibilities & explain any clauses in the contract
  5. Use C.A.R. form Request for Repair (RR) to ask seller to make any repairs, give credit or reduce the purchase price
  6. Negotiate RR and explain consequence of removing investigation contingency, and any other contingency, as term of the request process
  7. Assist seller with identifying contractors to perform any agreed to repairs
  8. Confirm with seller all repairs are final at least five days before Close of Escrow and that seller provided receipts for those repairs

The Appraisal

  1. Coordinate Appraisal appointment with seller’s agent
  2. Provide comparable sales used in market pricing to Appraiser
  3. Follow-up on appraisal
  4. Enter completion into transaction management program
  5. Assist seller or buyer in questioning appraisal report if it seems too low

Closing Preparations and Duties

  1. Coordinate closing process with buyer’s agent & lender
  2. Update closing forms & files
  3. Ensure all parties have all forms & information needed to close the sale
  4. Confirm with seller they will be available in person for the signing of closing docs, including the deed. If they will be not available, make alternative arrangements via Remote Online Notary and verify with title that is acceptable
  5. Confirm closing date & time & notify all parties
  6. Coordinate with title company in solving any title problems, such as obtaining Death Certificates or representative signer’s documentation
  7. Work with buyer’s agent in scheduling buyer’s Final Verification of Property prior to closing
  8. Request final closing figures from escrow holder
  9. Receive & carefully review closing figures to ensure accuracy of preparation
  10. Request copy of closing documents from escrow holder
  11. Coordinate with escrow and title to verify that lender requirements have been met and documents, such as title policy have been obtained, to enable closing
  12. Reviews all closing documents carefully for errors
  13. Verify seller has received all closing documents
  14. Coordinate closing with seller’s next purchase & resolve any timing problems, if applicable
  15. Have a “no surprises” closing so seller receives a net proceeds check at closing
  16. Refer sellers to one of the best agents at their destination, if applicable
  17. Change MLS status to Sold. Enter sale date, price, selling broker, etc.
  18. Close out listing in your management program
  19. Verify with seller all personal items and debris will be removed by close of escrow. Confirm all items included in the sale such as appliances will remain at closing

After Closing

  1. Answer questions about filing claims with Home Warranty Company if requested
  2. Respond to any calls & provide any information required from office files
  3. Provide referrals to service providers that might assist clients with evaluating condition
  4. Offer to transmit communications to the other agent
  5. If any dispute cannot be resolved between the parties, remind the parties to mediate before moving to arbitration or litigation, if required in the purchase agreement
  6. Provide a list of action items to do right after closing including Estate Plan with Trust Attorney Sevan Gorginian, Solar, etc.
  7. Answer any questions about your future options for selling (Prop.19), buying, leasing (representing RPO/rental property owner and tenants) and investing (1031 exchange, tenant-in-place, flip, etc.)
  8. Sending all my clients a free monthly property valuation
  9. Welcome to my real estate community – I am always here to take your call for any real estate questions, ideas for both you and your loved ones.

In short, by working with Eva Lee, you will:

  • Be more likely to realize the highest return on the sale of your home
  • Reduce the number of days your home is on the market
  • Become familiar with all the terms, processes and paperwork involved in selling your home
  • Have confidence that your home will enjoy exposure to more buyers and agents with qualified buyers
  • Receive regularly updated market information that will enable you to make informed decisions
  • Have a skilled negotiator working on your behalf
  • Have peace of mind knowing that all the details of your sale are being handled properly by a licensed and trained professional

Get a free Home Valuation HERE

If any questions, just contact Eva Lee at 310-254-8903.
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